The power of television is, among other things, a means to tell a story with movement, sound, color, music and a persuasive pallet of tools. Done well, it is a highly effective way to engage patients/consumers, and to clearly demonstrate benefits to a large audience of prospective patients. What’s more, television advertising has the ability to:
Differentiate from the competition
Boost personal and practice awareness
Enhance professional reputation
TV ads attract attention, and unlike some other media options, can touch emotions and be a means to personalize a medical practice and/or a healthcare brand.
It’s important to recognize that cable and broadcast television advertising simply doesn’t have a place in every healthcare marketing plan. But for select doctors, medical practices and market situations, creative and effective TV ads can deliver reach and impact.
Rob Haller, 314.604.6544
9910 Claywood Court St. Louis, MO 63126