The Right Way To Start Your Video Project

When you think of starting a video project, your mind might immediately conjure images of sprawling sets or anxious actors. Though those elements are certainly components of the production process, there’s much more to it than that. If you’re interested in creating a video project—perhaps as part of your school curriculum or simply as an independent venture—there are several things you should know first. From understanding what a “video project” is to knowing the different types of video projects available, this guide will prepare you for your upcoming venture.

What Is A Video Project?

A video project is any piece of content that leverages the unique medium of video to convey a message or solve a problem. Such projects can be anything from short promotional videos to documentary series or even full-length feature films. Each of these content types is associated with a distinct business problem that video can help to solve, such as increasing brand visibility, driving sales, or creating a positive impact. The most important thing to remember is that each of these projects requires a unique creative approach.

Types of Video Projects

Video projects are typically classified based on their duration, subject matter, and format. – Short-form content: This type of project usually takes the form of a promotional video, behind-the-scenes content, or a simple interview. – Long-form content: In general, any project that lasts longer than 10 minutes falls into this category. Long-form content can include documentaries, episodic series, and educational content. – Branded content: This type of video combines long-form content and promotional video elements. – Viral content: Viral videos often take the form of short-form content. – Live video: With the rise of social media, companies have begun hosting online events. – Format-based projects: Many brands create videos to showcase their product in action.

How to Start a Video Project

The first step toward launching a video project is to understand your goals for the project. – What problem are you trying to solve? This is an important question to ask yourself before starting a video project. If you’re creating a video to serve no business purpose, it will most likely fall flat. Instead, you want to clearly understand the problem or issue you’re trying to solve so that your video resonates with your audience. – What are ways to solve this problem? You can solve a problem in a variety of ways, but you’ll want to pinpoint the best way to solve it. For example, let’s say you work at a car dealership and want to increase sales. You could create a video explaining how to trade in a vehicle. But you could also create a video about why you should buy a new car when your car is running well. – Who are you trying to reach? This is perhaps the most important question. If you don’t know who you’re trying to reach, your video won’t resonate as deeply with your audience. Instead, you want to know the specific demographics, interests, and passions of the people you’re trying to reach. This information will help you tailor your video to fit your audience’s needs.

Defining your goals

While the previous section outlines the general process of starting a video project, it’s important to also define your goals for the video. Ultimately, these two factors will guide the rest of the production process. – What do you want to achieve? In general, you want to achieve a certain outcome from your video. This could include anything from increasing brand visibility to increasing sales. – How will your video reach those goals? Once you understand what you want to achieve, you’ll want to figure out how your video will reach those goals. This could include everything from the script to the type of actors you hire.

st louis web video company crew on location
st louis web video company crew on location

Writing a script

Once you’ve defined your goals for the video, you’ll want to start writing a script. A script is the blueprint for your video and will contain every word, shot, and aspect of the video. – What is your story? To start writing a script, you need to know your story. What is the central problem that you’re trying to solve? What is the central message? – Who are you trying to reach? You also need to know who you’re trying to reach. This will help you tailor your script to fit your audience’s needs. – What is the best way to tell your story? You also need to know how to best tell your story. Will you use actors to tell your story, or will you create a documentary? What is the best way to engage your audience and solve the problem you’re trying to solve?

When to hire talent and when to use crew?

There are certain situations where you’ll want to hire talent and others where you’ll want to hire a crew. You might hire actors to appear in a short promotional video or use a crew to create a long-form educational video. There are no steadfast rules here, and it largely depends on the project. – Hiring actors. When you hire actors, you’ll want to be sure to create a detailed script that outlines their performance. This will help your actors understand their lines and guide their performance. – Hiring a crew. When hiring a crew, you’ll want to have a detailed shot list that outlines all necessary shots for your project. This will help your crew break down the project and understand exactly what shots they need to capture for your video.

Decide on your shooting location

The last step before you start filming is to decide on the shooting location. This will depend on the type of video you’re creating. – Promotional video. A promotional video is often shot in a studio. This allows you to control the entire environment and create the perfect look. – Long-form video. You might shoot long-form videos in a studio, on a set, or out in the field. Be sure to account for weather conditions, and remember that certain environments are easier to control than others.


Video projects are an increasingly important part of the modern business landscape. They allow companies to engage with audiences and convey information in a way that can’t be replicated by any other medium. Your approach to video projects will depend largely on the type of project you’re creating and the goals you hope to achieve from the video. Once you understand the process of creating a video project, you can start to craft the perfect video.

Mike Haller
St Louis Video Producer
St Louis, Missouri, USA | Video Production


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