About Us

St. Louis Web Video Production.

Rob Haller 314.604.6544 robh@hallerconcepts.com

Creative Web design and programming since the web began. And we specialize in video production for the internet.

Working Locally, Creating Globally.

Many of our web customers reach global markets.

We are here to help them and we would like to help you also!

Portable and studio green screen video for the web. St. Louis, MO

How does one begin to design and build the best website?  Be sure to add video content but listed here is much, much more.

To make your website most productive, please consider the following :

A good website is the product of a professional process from start to finish.

Well-written, engaging and concise content, checked for spelling and grammar.

Medical Websites with photography and video

High quality photos or images, showing details and/or providing the ability to enlarge.

A pleasing design that supports your message; good design is good business.

Proper technical execution with attention to details. (scroll to continue)



1) Objectives of the Firm

Are you a company that has recently started up or one that has been in operation for some time?

Outline your company; its purpose, services provided, competitors in the same space, and the people that you are looking to reach.

What are the ethics, standards, and objectives that your business adheres to?

Are you looking to maintain your current identity, establish a new one, or give it a fresh look?

If you have already established your identity, please supply examples of any printed materials you have.

Please furnish a digital version of your logo in either an .ai or .eps file format.

What are your expectations of your website?

When visitors arrive at your site, it is important to think about what tasks they may be attempting to accomplish.

Bennett Metal Products
Bennett Metal Products

One should think about who their target audience is, taking into account various characteristics such as age, sex, hobbies, financial standing, political affiliation, geographical area, and so on.

Which websites do you appreciate and for what reasons? Could you be more specific about the design elements (style, colors, layout, organization, content, etc.) that you find attractive?

How frequently do you expect to refresh the website?

Are you planning to manage the website personally? What components do you plan to maintain?

Have you already developed a plan or strategy for advancing the website?

When is the estimated time for releasing the website?

What elements are associated with this time constraint?

How much money have you set aside for the website? For upkeep? For advertising?

Continental Disc Corporation
Continental Disc Corporation

2) Content & Functionality

Your content and images will greatly inform the design and layout of your website.

Text: Concise, yet detailed content is the most effective on the web. Remember it is an information medium. Provide your text content in its final draft in a digital format. Plain text (.txt) or Word (.doc) files are preferred. Additional writing and editing services available; ask for details.

Images: Do you have existing images? (High-quality, high-resolution digital files are generally required.)

Make sure you have the usage rights to any images you will be using. Consider the use of Haller Concepts photographic services, either at your location or in our studio. We will portray your business in a better light.

Determine sitemap by separating topics into pages; eg. Homepage, About/Company, etc.

SR Automotive & Diversified Products
SR Automotive & Diversified Products

Navigation: The number of pages and titles will determine whether the navigation runs horizontally (best for under 6 short-worded options or sections with dropdowns) or vertically down one side.

Also think about whether you envision future expansion, as you will want a more flexible design to avoid a redesign later, unless that is also in your plans!

Consider additional functionality: newsletter/mailing list, events calendar, feature/news box, product catalog/database, shopping cart, blog, photo gallery, flash animation/video, etc. Our sister firm, Angel Eye Productions is a creative servcies firm and a woman business enterprise.

SR Corporate
SR Corporate

3) Crafting a Visual Aesthetic – Setting the Tone with Design

The look and feel of a website, app, or product are essential components of the overall user experience. A well-crafted visual aesthetic can set the tone for the user’s journey, as well as convey messages about the brand and its values. Design should be thoughtfully considered to ensure the best possible user experience.

What do you prefer, if anything?

Do you have an affinity for earth tones? Are you drawn to a rustic ambiance? Is a folksy atmosphere your preference? Does a more ethnic decor appeal to you? Do you find calm and serenity in a space? Is a soothing environment what you seek? Is an exciting vibe what you desire? Would a chic style suit you better? Or is sophistication more your speed?

Are you looking for something professional and conservative, a minimalist or industrial style, or something more modern, funky, themed, or even fun and child-friendly?

One must consider the layout of a space when designing; is it to be airy and open, divided, balanced, or asymmetrical? Additionally, color must be taken into consideration; should it be light or dark, high or low contrast, warm or cool, and would it be better to use a monotone or multiple colors?

Do you prefer a saturated, unsaturated, or neutral fat?

What is your preferred font? Serif or sans-serif? For serif fonts on the web, you have Courier New, Georgia, and Times New Roman. As for sans-serif fonts, you have Arial, Trebuchet, and Verdana available.

SR Corporate Intranet
SR Corporate Intranet

4) Domain Registration & Hosting

Do you have a domain name (yourcompany.com)?

IF YES: Provide access information: registrar, username, and password

IF NO: What would you like the domain name to be? (subject to availability)

Do you have a hosting account?

IF YES: Provide FTP access: hostname, username, and password

IF NO: I can assist you with setup of a hosting account.

St. Louis Location Scout & Manager
St. Louis Location Scout & Manager

5) Additional Design/Print Work

Any existing items with which to maintain consistency? Provide samples.


Format? Sizes? Paper stock? Colors? (Pantone vs. CMYK)

Any text content is required in final draft in a digital format. Plain text (.txt) or Word (.doc) files are preferred. Additional writing and editing services available; ask for details. Images are required in very high resolution versions; 300 dpi minimum.

North American Carbide
North American Carbide

We’re here to help. We can also optimize your web for the search engine spiders through our search engine optimization (seo). And we can assist in marketing your web through our search engine marketing (sem) programs.

Sensidyne Corporation
Sensidyne Corporation

Creative Web design, programming and marketing since the web began.

What can we create for you?

Rob Haller 314.604.6544 robh@hallerconcepts.com

9910 Claywood Court St. Louis, MO 63126

Groth Corporation
Groth Corporation

The Groth Corporation is a leader in pressure systems protection.

Abolition News Network TV
Abolition News Network TV

ANN – The Abolition News Network offers educational DVD’s for students to learn about U.S. history.

BCC – is an excellent source for new business generation. We have been utilizing their services since 2008 and are extremely pleased with the results.

Rob Haller, 314.604.6544


9910 Claywood Court  St. Louis, MO 63126