The Right Way To Start Your Video Project

When you think of starting a video project, your mind might immediately conjure images of sprawling sets or anxious actors. Though those elements are certainly components of the production process, there’s much more to it than that. If you’re interested in creating a video project—perhaps as part of your school curriculum or simply as an independent venture—there are several things you should know first. From understanding what a “video project” is to knowing the different types of video projects available, this guide will prepare you for your upcoming venture.

What Is A Video Project?

A video project is any piece of content that leverages the unique medium of video to convey a message or solve a problem. Such projects can be anything from short promotional videos to documentary series or even full-length feature films. Each of these content types is associated with a distinct business problem that video can help to solve, such as increasing brand visibility, driving sales, or creating a positive impact. The most important thing to remember is that each of these projects requires a unique creative approach.

Types of Video Projects

Video projects are typically classified based on their duration, subject matter, and format. – Short-form content: This type of project usually takes the form of a promotional video, behind-the-scenes content, or a simple interview. – Long-form content: In general, any project that lasts longer than 10 minutes falls into this category. Long-form content can include documentaries, episodic series, and educational content. – Branded content: This type of video combines long-form content and promotional video elements. – Viral content: Viral videos often take the form of short-form content. – Live video: With the rise of social media, companies have begun hosting online events. – Format-based projects: Many brands create videos to showcase their product in action.

How to Start a Video Project

The first step toward launching a video project is to understand your goals for the project. – What problem are you trying to solve? This is an important question to ask yourself before starting a video project. If you’re creating a video to serve no business purpose, it will most likely fall flat. Instead, you want to clearly understand the problem or issue you’re trying to solve so that your video resonates with your audience. – What are ways to solve this problem? You can solve a problem in a variety of ways, but you’ll want to pinpoint the best way to solve it. For example, let’s say you work at a car dealership and want to increase sales. You could create a video explaining how to trade in a vehicle. But you could also create a video about why you should buy a new car when your car is running well. – Who are you trying to reach? This is perhaps the most important question. If you don’t know who you’re trying to reach, your video won’t resonate as deeply with your audience. Instead, you want to know the specific demographics, interests, and passions of the people you’re trying to reach. This information will help you tailor your video to fit your audience’s needs.

Defining your goals

While the previous section outlines the general process of starting a video project, it’s important to also define your goals for the video. Ultimately, these two factors will guide the rest of the production process. – What do you want to achieve? In general, you want to achieve a certain outcome from your video. This could include anything from increasing brand visibility to increasing sales. – How will your video reach those goals? Once you understand what you want to achieve, you’ll want to figure out how your video will reach those goals. This could include everything from the script to the type of actors you hire.

st louis web video company crew on location
st louis web video company crew on location

Writing a script

Once you’ve defined your goals for the video, you’ll want to start writing a script. A script is the blueprint for your video and will contain every word, shot, and aspect of the video. – What is your story? To start writing a script, you need to know your story. What is the central problem that you’re trying to solve? What is the central message? – Who are you trying to reach? You also need to know who you’re trying to reach. This will help you tailor your script to fit your audience’s needs. – What is the best way to tell your story? You also need to know how to best tell your story. Will you use actors to tell your story, or will you create a documentary? What is the best way to engage your audience and solve the problem you’re trying to solve?

When to hire talent and when to use crew?

There are certain situations where you’ll want to hire talent and others where you’ll want to hire a crew. You might hire actors to appear in a short promotional video or use a crew to create a long-form educational video. There are no steadfast rules here, and it largely depends on the project. – Hiring actors. When you hire actors, you’ll want to be sure to create a detailed script that outlines their performance. This will help your actors understand their lines and guide their performance. – Hiring a crew. When hiring a crew, you’ll want to have a detailed shot list that outlines all necessary shots for your project. This will help your crew break down the project and understand exactly what shots they need to capture for your video.

Decide on your shooting location

The last step before you start filming is to decide on the shooting location. This will depend on the type of video you’re creating. – Promotional video. A promotional video is often shot in a studio. This allows you to control the entire environment and create the perfect look. – Long-form video. You might shoot long-form videos in a studio, on a set, or out in the field. Be sure to account for weather conditions, and remember that certain environments are easier to control than others.


Video projects are an increasingly important part of the modern business landscape. They allow companies to engage with audiences and convey information in a way that can’t be replicated by any other medium. Your approach to video projects will depend largely on the type of project you’re creating and the goals you hope to achieve from the video. Once you understand the process of creating a video project, you can start to craft the perfect video.

Mike Haller
St Louis Video Producer
St Louis, Missouri, USA | Video Production

Videos for Every Business Objective.

Testimonials will add depth to your case studies by showing the impact of your products and services.

Thought leadership to showcase your perspective on industry trends.

Event wraps that show how your company engages with customers and prospects.

Animated demo/explainers to give an overview of a product, highlight findings from a data report or address customer concerns.

Company overviews to tell your company’s story, detail your offerings and articulate what makes your brand so unique.

Culture videos that engage employees, share your company’s values, recruit top talent and build brand loyalty.

Whether you’re looking to drive brand awareness, increase social engagement or boost conversions, we can work with your team to produce the high-impact multimedia to make those goals a reality.

Mike Haller
St Louis Video Producer
St Louis, Missouri, USA | Video Production

Commercial video production for your website and social media.

st louis video company corporate communications web video

Our Video crews create outstanding corporate training and educational videos in the St Louis region for companies and business. We are a full production service, offering the creation a training video nearly from scratch and or simply film classes, seminars, or demonstrations.  Our creative event videographers capture everything from keynote speeches to candid interactions and of course b-roll video from the event.  We are also a corporate photography service provider.

Our primary mission and passion is to tell our clients’ stories, and help share their message with video. We provide corporate, event, employee training, music, fashion, web, and TV video production to do just that. We offer professional High Definition (HD) video production services with high quality craftsmanship in all phases of production, including concept creation, scripts and storyboards, talent and location scouting, on-location or in studio production, digital editing, graphic design and animation, and media methods and distribution strategies.

Mike Haller
St Louis Video Producer
St Louis, Missouri, USA | Video Production

Medical marketing in St Louis

Physician Profile Videos

These types of videos are designed to give potential patients or customers a sense of who the doctor is. Each video lets the viewer learn about the doctor, find out about his or her education, training, philosophy, specialty, and hobbies. It’s an effective way for viewers to get a clearer picture of the person they are considering. These type of interview and narrative story telling video is much more effective than putting together short clips of the doctor. This same style can be used for any professional who wants to let customers or patients get to know them before the actual meeting.

Mike Haller
St Louis Video Producer
St Louis, Missouri, USA | Video Production

St Louis Video Production Drone Footage of Downtown Arch and Courthouse

The rapid growth of social media platforms that encourage vertical content, such as Instagram, Facebook, and Snapchat, are the main reason brands are flipping their cameras and creating vertical videos to add to their content libraries.  Our video and drone production crews can help you create stunning visual imagery to creatively convey your creative marketing message.

Our team of expert videographers will come on-site when it’s time to create your video. We will help coordinate professional talent or coach your internal team to create a video that stimulates a palpable connection between your brand and your customers.

Video marketing offers numerous benefits for your business. If you’re looking to boost engagement and interactivity on your site, video marketing can help. Research shows that customers are 10 times more likely to interact with videos than blocks of text.

st louis corporate video production crews

Adding videos to your website will encourage people to spend more time interacting with your content. The more time they spend on your site, the more they will learn about your business, and they will be more likely to contact you to find out more about your products or services.

Rob Haller, 314.604.6544
9910 Claywood Court St. Louis, MO 63126

Healthcare Marketing and Advertising Television Commercial

Health marketing and advertising is a growing field that draws from traditional marketing theories and principles.

We work with healthcare, medical science and doctor groups to strengthen and transform brands, launch new products, increase sales and connect with people. We are a full-service branding and integrated marketing communications agency with expertise in life science research, biotech, biopharma, medical device, diagnostics and digital health.

Today’s marketer is looking for a partner that can help them deliver an immersive brand experience through the most effective combination of content, outreach, channels and platforms, and that’s what we do best.  We provide healthcare and science brands with an integrated approach to solving complex communications challenges.  We can help with print, broadcast and web.

Rob Haller, 314.604.6544
9910 Claywood Court St. Louis, MO 63126

Television commercials for the healthcare and medical industry.

The power of television is, among other things, a means to tell a story with movement, sound, color, music and a persuasive pallet of tools. Done well, it is a highly effective way to engage patients/consumers, and to clearly demonstrate benefits to a large audience of prospective patients. What’s more, television advertising has the ability to:

Differentiate from the competition
Engender trust
Build credibility
Boost personal and practice awareness
Enhance professional reputation
TV ads attract attention, and unlike some other media options, can touch emotions and be a means to personalize a medical practice and/or a healthcare brand.

st louis medical video productions

It’s important to recognize that cable and broadcast television advertising simply doesn’t have a place in every healthcare marketing plan. But for select doctors, medical practices and market situations, creative and effective TV ads can deliver reach and impact.

Rob Haller, 314.604.6544

9910 Claywood Court St. Louis, MO 63126

St Louis Web Corporate Video Production

Web Video Production
As one of the region’s leading video production agency, we help individuals, businesses and brands of all sizes enhance their image, boost SEO, engage and educate viewers, convert sales, and much more with online video content.

Overview Videos
A company overview video is the first introduction to your business or brand and its product, services, team or history. It’s a crucial piece of content for any website or online portfolio.

Bio Videos
A bio video shows viewers what it’s like to work with your or your entire team, offering a look at your expertise, qualifications and your personality in an engaging way that builds trust.

Process Videos
Our team specializes in showing a step-by-step process that empowers your customers with a deeper understanding of your business, and a greater appreciation for your expertise.

Explainer Videos
Whiteboard or animated-text style “explainer” videos help increase engagement and inform viewers about your product, service, or process.

Blog Videos
Blog videos help enhance your brand presence. They can be fun and creative, as well as informative, engaging your customers or educating your staff.

Online Series
Create a series of video content to offer consistent engagement to customers, staff and fans. We’ll help you develop creative, strategy, scripting and much more.

Robert Haller, St Louis Video Producer
St Louis Video Production

St Louis Hotel Restaurant Marketing Communications | Video and Photography

Marketing and communication for the hospitality industry is a complex field of study that places high demands on the hospitality marketing professional. As hospitality is a global industry, the marketing professional must be familiar with how people travel, what their travel needs are and the most effective ways to reach different market segments. Hospitality marketing and communication can be divided into the micro and macro level with differing marketing strategies targeting individual properties or corporate entities.

Drone Aerial Photography and Video provided by St Louis Drones.

Robert Haller, St Louis Video Producer
St Louis Video Production

St Louis Web Video Production Company

Website Product Shots Using Video
Video is particularly effective at showing the interactivity of products, especially if there’s more than meets the eye. When people can’t physically touch the goods, video can be a powerful tool to demonstrate how the products work.
Describe your product, including how it works and feels. Videotape short clips showing the product from multiple angles. You can also add still images. Mix up close-up shots with wider shots and other products or surroundings.

Robert Haller, St Louis Video Producer
St Louis Video Production

St Louis Video Production | Corporate Web Video

Marketing video production based in Saint Louis

Producing an effective marketing video involves a lot more than tracking down some camera equipment and hiring a few crew members. At St Louis Web Video Production, we develop a deep understanding of the goals of the video, the audience, and the style and brand of the business — and use our expertise in marketing video production to capture that style in a way that will resonate with your target audience.

From branding videos and live events to testimonials and commercials, our crews are able to handle every aspect of the video production process, including:

Messaging, scripting
Lighting and Audio
Post Production, Motion Graphics, Web Distribution

Mike Haller
4501 Mattis Road 63128

Why Choose St Louis Web Video Production for Your Video Editing Services?

Our professional background includes experience in video creation, filming, and editing, as well as marketing & communication. That means we have the complete skill set to create, communicate, and convert. Having a HD quality video is simply not enough in today’s competitive landscape. You need an experienced St Louis Web Video Production team that understands your online marketing goals and can partner with you to achieve them.

When you choose our crew, you’ve added a valuable team member. We’re committed to producing the best product and staying under your production budget. Our pricing structure is affordable and competitive in the Corporate Video Filming industry.

We offer a rare service in that we specialize in Web Video Production, web development, and search engine optimization. This means every element of your video – from background colors to the file name – is fully optimized for search engines and potential visitors.

Mike Haller,
Rob Haller,
4501 Mattis Road St Louis, MO 63128

St Louis Video Production | Customer Testimonials

The video feature followed a the old tried and true customer testimonial formula.  It told the story through the eyes of the client. The client talks about how your product or service impacted her life, what concerns and research they did before purchasing, what the process was like, why they did business with you, and what they would say to others about your company. You are the expert, guiding consumers through the process of shopping for your service or product.

st louis video production company | customer testimonials for marketing and training videos

st louis video production company | customer testimonials for marketing and training videos

Our bedding manufacturing client created a number of promotional and then culled the spots to create training videos for staff and for customer installation of the end product.


Rob Haller, St Louis Video Producer

St Louis Video Producer

What You Can Do To Have A Successful Web Video Marketing Campaign

It’s possible for video marketing to be an incredibly helpful tool with regards to marketing your company as well as its services. The one downside is that you must do comprehensive research to utilize this method efficiently. This video can help give you much more choices when considering to online video marketing.

Never ever lose out on a good opportunity because you’re too intimidated to try brand-new things. All you need is a tripod and high quality camera in order to make movies yourself. You might want to provide a demonstration for the means your products are made or merely speak with people.

When you are generating a video, do perhaps not concentrate on what it seems like. You don’t always have to spend a lot of money to create a high quality movie. Also big corporations, like Dell, have gained from easy videos produced by single workers.

Whenever promoting items, videos can demonstrate correct usage. Demonstrations are specifically effective at getting individuals to be confident in products. By seeing information technology in action, this product will have much more purchasers.

Remember to use YouTube. You should constantly make use of YouTube first. After all, it’s free web hosting for your movies. Not just that, but YouTube is the quantity three website, in regards to number of visitors. YouTube is a popular search motor and also the number 1 movie website.

Ensure that you consist of working backlinks to products you are marketing on your video clip. It is a great idea in case it is in the actual video clip player. After that the link stays using the movie no matter where the movie is shared or embedded.

If you should be generating a video clip, you should ask your audience to do something. This is certainly known as the “call to activity” in internet marketing lingo. For example, if you wish your visitors to subscribe to a newsletter, ask all of them to click on the link that you offer in the movie description. They crucial to this operating is to make it easy for the audience.

If you want to establish a consistent audience, you must be in a position to produce video content material that fulfills viewers’ wishes and requirements. Boring content does nothing except repel audience, and that is not good for business. Permit your audience wait a bit to make certain that they’re anxious to begin to see the things you arrived up with. The better your video clips are, the better possibility you’ll have at attracting audiences.

While you have actually only read, video marketing provides a handful of good results at a cost you can afford. To use this brand-new strategy you should be knowledgeable. Use the details in this article to install an effective campaign for online video marketing.


Rob Haller, St Louis Video Producer

St Louis Video Producer

media production companies | video marketing services | st louis website video production

Internet Web Video Production

We create and produce high quality commercials and explainer videos that deliver results. We understand that selling your product or service requires the right approach.

When done correctly, commercials and infomercials can help launch a new product and promote retail interest with measurable success.

We are uniquely positioned to provide the entire package, all under one roof, with experienced and talented staff of writers, producers, professional video camera crews, editors and web designers and programmers.

We will tell your story the right way!

314-892-1233 Mike Haller St Louis Video Producer St Louis, Missouri, USA  | Video Production

web video production st louis


Training videos for the web have become commonplace today.  Whether your learning about healtcare or learning to train others, the web can be a great place to post your video productions and share them with your audiences.

This video from which this clip was edited was setup on the internet to train employees and others in the industry.  With the internet, specific audiences can be allowed to view videos only intended for them.  With video repositories, one can select the videos that can be viewed by the entire public or to a particular audience.  We help businesses produce, edit and store their videos on the web.


Robert Haller, St Louis Video Producer

St Louis Video Production

st louis video | production services | post production

During video production we will follow the pre-production plan to videotape all footage needed to complete the project. Your video producer will put together the right experienced crew and talent for your project. We carefully plan each production and will have all of the necessary equipment on location to capture your images as planned. We video all projects in full HD resolution with professional lighting and the best audio possible.  From there, your video goes to post production adding voice and music with the producer and editor.

St Louis Video Productions we have delivered


Product Videos

Corporate Profile Videos

Promotional Videos

Business to Business Videos


Music Videos

Live Event Filming

Time Lapse Videos

Real Estate Videos


Short Form Direct Response

Social Media “Viral Videos”

How-to Videos

Testimonial Videos

Exercise Videos


Corporate/Athletic/Educational Training Videos

Short Films


Surgical Coverage



Robert Haller, St Louis Video Producer

St Louis Video Production

st louis video post production

No matter what your production, we have the right creative production team of video experts, plus all the latest professional equipment and technical support to make your video project a success.  Post production can enhance the feel of any video.  Notice the soothing and calming effect of the video for this particular product.  Soft focus, soothing sounds, quite serene.  Creating the right environment for your message is as important as the message itself.


St Louis Video Post Production provides the following editing and video services.

HD Digital Editing

Video Effects and Graphics

Color Correction

Video Animation


Digital Media Authoring

Audio Recording Studio

Sound Mixing/Design




Robert Haller, St Louis Video Producer

St Louis Video Production


st louis web video production | video production studio

st louis video production for the internet is one of our specialties.  We shoot a number of video programs and newsletters specifically for the web.  This internet video was produced and shot on location and in our studio in St. Louis, Missouri.

st louis web video production

st louis web video production

Note the videographer with headphones on checking sound quality as he videotapes a rehearsal for the upcoming production, just minutes away!

Rob Haller, 314.604.6544

9910 Claywood Court St. Louis, MO 63126

web video production st louis

Internet video production st louis.

A fun night shoot for a car commercial.  Videotaping in downtown st louis for a car commercial.  The project was assigned by an advertising agency and with the storyboards in hand they said go at it.  So we did!  We shot for a day and a half at various St Louis landmark areas day and night.  St Louis Missouri location scout Mike Haller organized and setup the logistics for the entire st louis video production.

web video production st louis mo

web video production st louis mo

Rob Haller, 314.604.6544

9910 Claywood Court St. Louis, MO 63126

st louis web video production company | video streaming | st louis video

St louis web video production.

We are a full-service web video production company specializing in the development and delivery of corporate video production for the web.

We specialize in taking challenging and diffi‑cult-to-explain topics and producing eff­ective and engaging video campaigns that create a personal connection with the viewer and deliver clear, concise information in an impressive and professional video package.

We are the pros when it comes to digital video production and proper delivery strategy to the desktop, mobile device and broadcast tv.  Online video works all the time!


Rob Haller, 314.604.6544

9910 Claywood Court  St. Louis, MO 63126